- Showcasing 21 innovative products including air purifier, FWSS, water purifier
- Launching strategic products tailored to European the Middle Eastern markets
- Multi-action air purifier boasting innovative technology anti-allergy certification from Europe
 
Woongjin Coway participates in the “IFA (International Funkausstellung) 2019” held in Berlin, Germany, from September 9 to 11 to target European the Middle Eastern markets.
The IFA, as the largest home appliances show in Europe, is considered as one of the world’s top three home appliances IT exhibitions with the CES (Consumer Electrics Show) in Las Vegas, the U.S. MWC (Mobile World Congress) in Barcelona, Spain.
Woongjin Coway showcases a total of 21 innovative products including 12 air purifiers, 8 water purifiers, a FWSS at the IFA 2019.
Particularly, air purifiers won far more attention from visitors buyers. Recently, the number of customers looking for air purifier is on a rise due to pollen allergy throughout Europe particularly air pollution in Eastern Europe. Woongjin Coway had entered Spain has maintained top position in air purifier sales on the Prisjkt, the largest price comparison website, since 2015. The company also initiated sales of air purifiers through Amazon.com in Italy Germany in May 2019 industry-first Amazon Dash Replenishment service in June.
Woongjin Coway plans to target Germany, U.K., France, Netherl, Italy, Saudi Arabia with air purifiers Germany, Spain, Kuwait, Jordan with water purifiers equipped with RO membrane filter.
The most popular product at the IFA 2019 is “Multi-action Air Purifier (AP-1516D).” This product distinguish itself from existing ones by adopting air dynamics technology that controls air flow in accordance with space situation. This product also obtained the anti-allergy certification from the ECARF (European Center for Allergy Research Foundation).
At the IFA 2019, Woongjin Coway showcased the “Mini Multi-action Air Purifier.” This product is suitable for living environment with the space of 10 pyeong will be launched in Europe in 1Q 2020.
Lee Ji-hoon, the head of Global Retail Sales Div., said, “At the IFA 2019, our air purifiers received huge attention from visitors buyers were recognized for world-class technologies. We will exp our reach to Europe beyond Southeast Asia the Americas to evolve into a leading global player.”