I extend my best wishes for health and happiness to all stakeholders of Woongjin Coway.

The year 2019 is a meaningful year for us, marking the 30th anniversary of our company. In 1998, Woongjin Coway introduced Korea’s first rental business and coordinating system, changing the lives of consumers and setting new trends. Our Care Service achieved through expert service coordinators(called CODY) have helped us gain our customers’ trust for the past three decades with evolution and innovation leading our path toward the top of the industry. Based on the experience and expertise we have gained over the years driving innovation and breakthrough, we will continue to adapt to this new era and business environment, and achieve sustainable growth. The pledge we make to continue our development moving forward is “new value of cleanliness.” Cleanliness is the most essential value we should pursue as a company whose business operates on air and water. The new value of cleanliness embraces innovation integrated with our core and passion. We believe that we can reach innovative outcomes by adding sincere passion to the essence of our business in maintaining cleanliness. To this end, in 2019, Woongjin Coway plans to expand the scope of trust and innovation, proactively advance with the changes of the era and place ourselves in the global market.

The world is changing at unprecedented speed. In this rapidly changing era, constant development based on rooted foundation is the only way to survive. Two major pillars that anchor Woongjin Coway are trust and innovation. Given that, we plant to lead growth by combining our core capabilities with new business sectors in 2019. One exemplary case of this is the launch of the Smart Pure Electric Range, which connects the capability for indoor air quality management to the kitchen appliance sector. Our belief is that a strong foundation leads to authenticity. As Woongjin Coway, which focuses on air and water has quickly gained trust in the market with a FWSS (Fresh Wear Styling System) for clothing with our authentic focus on health, new products imbued with our strengths will surely enhance the value of trust and innovation.

The world is led by companies with keen awareness of the emerging era and the new trends that follow. One of the major directions we are heading towards is the Fourth Industrial Revolution, including the use of AI, big data and machine learning. We plan to improve our level of care by combining these technologies with our strengths. The launch of air purifiers with AI, automatic ordering services for filters and water purifiers that autonomously keeps track of water intake are excellent examples of how Woongjin Coway integrates our essence to the changes.

Climate change is another major trend Woongjin Coway needs to pay attention to, given our focus on water and air quality. It is expected that environment-oriented consumption will drastically increase due to concerns over environmental pollution. More people agree on the need to practice eco-friendly consumption for our future. Woongjin Coway’s vision stands firm in that an environmentally conscious company will be selected by consumers. In 2019, we will garner support and sympathy by providing products and services that actively counter social concerns of drinking water and fine dust. With the wisdom to swiftly adapt to changes in the era, Woongjin Coway will achieve the innovation that will be absolutely necessary for the world.

As the global business gained momentum for growth in 2019, Woongjin Coway will take another step forward to accomplish our dream to become a hidden champion. The most remarkable characteristics of the Fourth Industrial Revolution are openness and connectivity. In 2019, we will reinforce and expand our global platform, including connection with AI such as Amazon Alexa and Google AI. As our business deals with the essential value of health and environment, we have a firm vision for the future. In this sense, many innovative companies overseas have recognized our value and have begun to actively cooperate with us. These connections will serve as a support for us to flexibly overcome the endless competition on a global level.